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The fitting area with a round pedestal and three-way mirrors

Friendly small town service and big city style.

Lund & Taylor Bridal Gallerie offers friendly small town service and big city style in the northern Wisconsin area.

Contact us Call 715-369-3669

Lincoln Street first. Downtown since 2011.

Originally located in a Victorian style house on Lincoln Street in Rhinelander, the Gallerie moved to a 2-story, 4,000 square foot showroom at the heart of Downtown Rhinelander in 2011.

The new location truly is a one-stop shop, offering a wide variety of wedding gowns, bridesmaids' dresses, tuxedos, mother of the bride dresses, prom dresses, children's formalwear, shoes, accessories, and undergarments.

The two-story showroom seen from the upstairs balcony, with racks of wedding gowns below a chandelier
Corner of Brown and Davenport Streets, downtown Rhinelander.

Mary Taylor

Mary Taylor owns Lund & Taylor Bridal Gallerie. The Lund in the name is Julie Lund, who opened a full bridal shop with Mary in the Victorian house on Lincoln Street. Julie is no longer with the business.

The Rhinelander Chamber lists us as a woman-owned business, and we accept Chamber Bucks.

What brides told The Knot about working with Mary.

Reviews from The Knot, 2014 through 2021.

4.8 out of 5 on The Knot from 5 reviews. On Facebook, 98% recommend.

  • Candy G.

    5 out of 5 · 2021

    “Outstanding! Mary was terrific the whole way through. Even after my postponement, she was more than accommodating to make this dream a reality. Easy alterations, great advice & the patience of a saint.”

  • Kari R.

    5 out of 5 · 2020

    “Mary was absolutely wonderful to work with to find my dress! It was my first and only stop, and I couldn't be happier with the service that day, I would highly recommend!”

  • Emily R.

    5 out of 5 · 2014

    “Mary at Lund and Taylor is amazing! She is so sweet and helpful with helping you find your wedding dress and make sure it fits perfect! Mary provides excellent customer service!!”

  • Cassandra

    5 out of 5 · 2014

    “Mary of Lund and Taylor is SO helpful. As the bride I wanted my lady friends who were standing up with me to look glamorous, so she helped me find jewelry sets for each of them, which did just that!”

Some of our services include:

  • In-house alterations department
  • Tuxedo rentals
  • Free layaway
  • Gown preservation
  • Shoe dyeing

And a professional staff to assist you.

We welcome you to visit us and see what we have to offer you!

We appreciate appointments to give you the best service.

Request an appointment